Corporate Identity

  • 1. The inner circle stands for the yeouiju, a magical orb held by dragons in Korean folklore, while also symbolizing the Sun.
  • 2. The outer circle stands for the Earth, while also symbolizing the ocean.
  • 3. The straight line propping up the inner circle symbolizes the Sun rising above the horizon.
  • 4. The yeouiju inside the Earth stands for our company reaching out for the whole world.
  • 5. The composition of the boat-like shapes propping up the inner circle stands for ships.
  • 6. The three ships are connected together, which stands for the company’s image as a place of stability and cooperation.
  • 7. The overall symbol mark stands for the company’s development into one using the fishery industry as a foothold to spread out to the rest of the world.